Marketing Scope

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What this server can do and what it asks for, from its tool list and install config. Checked Oct 25, 2026.

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Tools (4)

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• build_planBuild campaign-plan shell

  Build a campaign-plan shell from already-scored offers: strategy stubs, channel briefs, numbered offer registry, scoring appendix. Writes a markdown file under data/campaigns/ and returns the plan id plus the shell text. Do NOT call it before each offer has a score_offer — unscored offer texts are rejected with an error naming them. Sibling distinction: this creates the shell; check_plan later validates everything written against it.

• check_planCheck plan tactic coverageread-only

  Verify every substantive campaign tactic (a) cites at least one scored offer from the registry and (b) names a success metric. Violations are returned as an error list — never a silent pass. Read-only tool: inspects the registry and the plan file but writes nothing. Use it after every build_plan and again after any manual edit; do NOT use it on arbitrary markdown that never went through build_plan without first scoring its offers. Sibling distinction: build_plan creates the registry-backed shell; check_plan validates whatever is on disk against that registry.

• plan_campaignPlan a campaignread-only

  Turn a campaign objective into a pre-spend plan: offer targets, channel targets, anti-targets (budget black holes), and kill criteria. Purpose: decompose a marketing goal into scoreable tactics BEFORE any spend. Use this before score_offer on any new product/launch; re-plan only when kill criteria trigger. Sibling distinction: score_offer grades ONE offer statement; this plans the whole campaign strategy.

• score_offerScore an offer

  Score one offer statement (the exact sentence a prospect would read) on an explainable 0–100 offer-strength scale: clarity 20 / audience specificity 24 / differentiation 20 / proof & risk reversal 20 / call to action 16. Grades: A >= 80, B >= 65, C >= 45, D < 45. Every dimension comes back WITH its evidence, so the number is auditable rather than a vibe. Side effect: the score is cached in an in-memory registry keyed by the exact offer text (lost on restart; re-score before finalizing a plan). Do NOT use it as a general copy critique — it grades offer statements, not landing pages. Sibling dis…

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Last commit

Oct 23, 2026 (7 days ago)

Last release

Oct 20, 2026 (10 days ago)

From GitHub (fetched Oct 24, 2026).

Details

Registry name

io.github.AxelVerneBooks/marketing-scope-mcp

Version

0.1.0

License

MIT

Repository

github.com/AxelVerneBooks/marketing-scope-mcp

Website

axelverne.com/

First seen

Oct 24, 2026

Last checked

Oct 25, 2026

Source

Official MCP Registrygithub-graphql