conversion-audit
Audit funnel friction — CTA clarity, trust, drop-off hypotheses — and produce smallest-change recommendations.
Skill by Alfred-Lau
Chalk Labs
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Install
Works with Claude Code, Claude apps, Codex, Cursor, Gemini CLI, GitHub Copilot, VS Code, OpenCode, Goose, Windsurf. Read the repository before you give any tool access to your data.
npx agentmarket install skill/alfred-lau-conversion-audit
Asks which of your tools to add it to (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI, Claude Desktop) and shows the change first. See https://agentmart.dev/cli.
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About
Use cases: security
Reviews
Write a reviewNo reviews yet. Installed it? Reviews come from verified installers only. How reviews work
Permissions
What this skill can do and what it asks for, from its SKILL.md. Checked Oct 25, 2026.
- Tools
- No tools found
- Secrets
- None asked for
- Install scripts
- None found
Network hosts it talks to 1
codeload.github.com· found in install command
Files it touches
~/.claude/skills/conversion-audit
What's inside
- Skill name
conversion-audit- Description
- Audit funnel friction — CTA clarity, trust, drop-off hypotheses — and produce smallest-change recommendations.
- License
- MIT
- Instructions
- 34 lines in SKILL.md · view on GitHub
Files (2)
- SKILL.md
- checklist.md
SKILL.md (first lines)
# Conversion Audit Find **why the primary success action isn't happening**. Output is a short audit + ordered bets — not a redesign. ## Process ### 1. Load `BRIEF.md` (success action + metrics), `IA.md`, page-spec for the landing, `BRAND.md`, `TRACKING.md` / analytics notes, any `GROWTH.md` history. If success action is undefined, stop and run `/brief-site` first. ### 2. Walk the funnel From land → understand → trust → act. Use [checklist.md](./checklist.md). Prefer evidence: screenshots, live click-through, analytics if available. Mark unknowns explicitly. ### 3. Hypotheses Write 3–7 friction findings. Each: | Field | | | --- | --- | | Friction | what's hard/confusing | | Evidence | seen / measured / assumed | | Bet | smallest change | | Metric | how we'd know | Sort by leverage × ease. Reject big-bang redesigns — those go to `/site-wayfinder` or `/visual-direction`, not this audit. ### 4. Write Save `docs/site/audits/conversion-<date-or-slug>.md` (create `audits/`). Point the top bet at `/grow-loop` (or `/page-spec` → `/implement-ui` if the change is already crisp). **Completion criterion:** success action restated; findings table complete; top bet is one change, not a bundle.
From Alfred-Lau/skills, MIT.
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Accessibility smoke pass for a page — focus order, contrast, semantics, alts.
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design-critique
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Critique a design direction, mock, or live page against site composition hard rules and DIRECTION — before or beside code.
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ui-prototype
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Build throwaway UI variants to answer one visual design question.
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responsive-pass
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Walk critical breakpoints for a page — no overflow, intact hero, readable CTA.
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port-page
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Probe source and target stacks/conventions, write a port plan, then faithfully port a page with function, style, and responsive parity.
SkillBFreshness: B★ 1Claude Code +9 - 0.541score
implement-ui
Alfred-Lau
Faithfully restore a page-spec into UI code using tokens — no improvisational redesign.
SkillBFreshness: B★ 1Claude Code +9 - 0.541score
page-spec
Alfred-Lau
Turn IA and direction into a tracer page-spec with sections, copy slots, breakpoints, and acceptance checks.
SkillBFreshness: B★ 1Claude Code +9 - 0.541score
visual-qa
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Diff built UI against page-spec and direction; grade findings blocker / major / nit.
SkillBFreshness: B★ 1Claude Code +9 - 0.541score
information-arch
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Shape the sitemap and per-page jobs — hero budget and one job per section — into IA.md.
SkillBFreshness: B★ 1Claude Code +9 - 0.541score
instrument
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Write a tracking plan and land the events — named events, properties, funnel steps before growth work.
SkillBFreshness: B★ 1Claude Code +9 - 0.541score
ship-checklist
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Run the launch gate — SEO basics, analytics, errors, OG, smoke a11y/perf — before a site or page goes live.
SkillBFreshness: B★ 1Claude Code +9
Signals
- Stars
- 1
- Forks
- 0
- Open issues
- 0
- Last commit (this folder)
- Jul 29, 2026 (3 months ago)
From GitHub (fetched Oct 24, 2026).
Details
- License
- MIT
- Repository
- github.com/Alfred-Lau/skills
- First seen
- Oct 24, 2026
- Last checked
- Oct 24, 2026
- Source
- GitHubgithub-graphql
More from Alfred-Lau
- 0.547score
responsive-pass
Alfred-Lau
Walk critical breakpoints for a page — no overflow, intact hero, readable CTA.
SkillBFreshness: B★ 1Claude Code +9 - 0.547score
a11y-pass
Alfred-Lau
Accessibility smoke pass for a page — focus order, contrast, semantics, alts.
SkillBFreshness: B★ 1Claude Code +9 - 0.547score
perf-pass
Alfred-Lau
Performance smoke pass for a page — LCP/CLS risks on fonts, images, critical path.
SkillBFreshness: B★ 1Claude Code +9 - 0.547score
design-critique
Alfred-Lau
Critique a design direction, mock, or live page against site composition hard rules and DIRECTION — before or beside code.
SkillBFreshness: B★ 1Claude Code +9 - 0.547score
ui-prototype
Alfred-Lau
Build throwaway UI variants to answer one visual design question.
SkillBFreshness: B★ 1Claude Code +9 - 0.544score
port-page
Alfred-Lau
Probe source and target stacks/conventions, write a port plan, then faithfully port a page with function, style, and responsive parity.
SkillBFreshness: B★ 1Claude Code +9
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Cite this page
conversion-audit skill. Agent Mart. https://agentmart.dev/skills/alfred-lau-conversion-audit (last updated 2026-10-24)