executive-onboarding-playbook

Calculate TAM, SAM, and SOM with explicit assumptions, methods, and caveats.

Create user stories with Mike Cohn format and Gherkin acceptance criteria.

Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests.

Plan who to talk to about a sunset, in what order, and what each conversation must cover.

Map a market's segments, players, substitutes, and whitespace with cited evidence.

Look up SaaS finance metrics, formulas, and benchmarks fast.

Triage a competitive or market question into the right intelligence disciplines, cadence, and executing skill.

Decode an incoming message into a structured breakdown separating the literal ask from the job-to-be-done.

Run competitive research like an intelligence agency: eight collection disciplines (OSINT to MASINT), signal-to-inference chains, and fusion.

Uncover customer jobs, pains, and gains in a structured JTBD format.

Run a go/no-go assessment for retiring a product or feature, then right-size the effort.

Frame an epic as a testable hypothesis with target user, expected outcome, and validation method.