competitive-teardown

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• SKILL.md

SKILL.md (first lines)

# Competitive Teardown

## Process

### 1. Define the Comparison Set
- **Direct competitors** — Same problem, same audience
- **Indirect competitors** — Same audience, different approach
- **Aspirational references** — Different category, similar quality bar

### 2. Experience the Product (don't just screenshot it)
- Complete the onboarding flow
- Try the core use case end-to-end
- Hit an error state
- Try to cancel/delete/undo
- Use it on mobile
- Read their support docs

### 3. Analyze Systematically

#### UX Patterns
| Pattern | Competitor A | Competitor B | Our Product |
|---------|-------------|-------------|-------------|
| Onboarding | ... | ... | ... |
| Navigation | ... | ... | ... |
| Core action | ... | ... | ... |
| Empty states | ... | ... | ... |
| Error handling | ... | ... | ... |

#### Design Quality
- Visual hierarchy clarity (1-5)
- Typography quality (1-5)
- Color system coherence (1-5)
- Interaction feedback (1-5)
- Accessibility (1-5)
- Mobile experience (1-5)
- Loading/performance (1-5)

#### Positioning
- What do they claim to be?
- What are they actually?
- Who are they really serving?
- What's their pricing strategy?
- How do they differentiate?

### 4. Identify Opportunities

**Gaps** — What do all competitors do poorly?
**Conventions** — What patterns are consistent (probably necessary)?
**Differentiators** — Where could we be meaningfully different?
**Risks** — What are competitors doing that we should worry about?

## Output Format

```
## Competitive Teardown: [Category]

### Landscape Summary
[2-3 sentences on the competitive landscape]

### Competitor Profiles
[One paragraph per competitor: who they are, what they do well, where they're weak]

### Pattern Comparison Matrix
[Table comparing key UX patterns across competitors]

### Design Quality Scores
[Radar chart or scored table]

### Opportunities
[Ranked list of opportunities based on gap analysis]

### Strategic Recommendations
[2-3 specific recommendations with rationale]
```

From Dragoon0x/everything-design-taste, MIT.

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