Skip to content
Agentmart
Submit a tool

copywriting

write or rewrite marketing/store copy — headlines, CTAs, product pages, landing pages — use for "write copy for", "improve this copy", headline help, or CTA…

Skill by Hugofsco

IndexedMIT
Write a review

Chalk Labs

Need help deploying copywriting?

Chalk Labs sets up agents like this inside real teams: connected to your tools, tested on your data, with a human in the loop where it matters.

Book a call

Install

Works with Claude Code, Claude apps, Codex, Cursor, Gemini CLI, GitHub Copilot, VS Code, OpenCode, Goose, Windsurf. Read the repository before you give any tool access to your data.

npx agentmarket install skill/hugofsco-copywriting

Asks which of your tools to add it to (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI, Claude Desktop) and shows the change first. See https://agentmart.dev/cli.

Get the weekly diff

The weekly diff: one email a week with new agent tools, notable updates and grade changes, plus security alerts for tools you follow. Double opt-in, one-click unsubscribe.

We use your email only for this newsletter. Privacy

About

write or rewrite marketing/store copy — headlines, CTAs, product pages, landing pages — use for "write copy for", "improve this copy", headline help, or CTA copy

Use cases: writing, marketing

Reviews

Write a review

No reviews yet. Installed it? Reviews come from verified installers only. How reviews work

Permissions

What this skill can do and what it asks for, from its SKILL.md. Checked Oct 25, 2026.

Tools
No tools found
Secrets
None asked for
Install scripts
None found
Runs as
Python package

Network hosts it talks to 1

  • codeload.github.com · found in install command

Files it touches

  • ~/.claude/skills/copywriting

What's inside

Skill name
copywriting
Description
write or rewrite marketing/store copy — headlines, CTAs, product pages, landing pages — use for "write copy for", "improve this copy", headline help, or CTA copy
License
MIT
Instructions
27 lines in SKILL.md · view on GitHub

Before installing

  • Ships executable scripts

Files (2)

  • SKILL.md
  • headline_scorer.py · scripts/

SKILL.md (first lines)

# Copywriting

Before writing, know: who's the audience, what's the ONE action you want them to take,
what makes this different from the alternative, and any real proof points (numbers,
reviews). Ask if missing — don't invent proof.

Principles, in order of importance: clear beats clever; benefits (what it means for
them) beat features (what it does); specific beats vague ("cuts setup from 20 minutes
to 2" beats "saves time"); customer's own words beat company jargon; active voice;
never fabricate a stat or testimonial.

Weak CTA verbs to avoid: Submit, Sign Up, Learn More, Click Here. Strong pattern:
[action] + [specific thing they get] — "Get the Complete Checklist," not "Download."

**Score every headline candidate before picking one** — write 5-10, score them all,
present the top 2-3 with scores:
```
python3 skills/copywriting/scripts/headline_scorer.py "<headline>"
python3 skills/copywriting/scripts/headline_scorer.py --file headlines.txt --json
```
0-100 across power words / emotional trigger / numbers / length / specificity /
clarity. Never present a sub-60 headline as the primary recommendation.

Always give 2-3 alternatives for a headline or CTA with a one-line reason each — never
ship a single option and call it done. For AI-sounding drafts, run [[content-humanizer]]
after this, before an SEO pass.

From Hugofsco/oceano, MIT.

More from Hugofsco/oceano

Signals

Stars
0
Forks
0
Open issues
0
Last commit (this folder)
Jul 5, 2026 (3 months ago)

From GitHub (fetched Oct 24, 2026).

Details

License
MIT
Repository
github.com/Hugofsco/oceano
First seen
Oct 24, 2026
Last checked
Oct 24, 2026
Source
GitHubgithub-graphql

More from Hugofsco

Done for you

Rather not set it up yourself?

Chalk Labs scopes, builds and runs agents for your team: the task audit, the eval harness, the integrations and the weekly ops report. Fixed scope, priced before we start.

See how we build AI agents →Read the case studies

Chalk Labs is a two-founder AI and growth studio. We build AI agents, CRMs and MVPs for Web3 and AI companies, and have shipped 50+ product and token launches.

launches shipped
50+
launches shipped
media placements
500+
media placements
founders on every account
2
founders on every account

Press we've placed: Forbes · CoinDesk · Decrypt · Cointelegraph · The Block

Rahil Jain, Co-founder, Chalk Labs. Ex-Goldman Sachs engineer. You talk to the person who builds it.

Get copywriting running in your business

Tell us what you want to automate. A founder replies within one working day with a plan, not a pitch deck.

Goes to the Chalk Labs founders, not the newsletter. Privacy

Need help deploying copywriting?

CallGet help
Cite this page

copywriting skill. Agent Mart. https://agentmart.dev/skills/hugofsco-copywriting (last updated 2026-10-24)