copy

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• SKILL.md

SKILL.md (first lines)

# copy

Load `profile`, then `taste`. Voice is the project's, not a SaaS template.

## Before a word

- One page, one action
- Who is this for, in their words
- Proof you actually have (don't invent stats)

## Laws

- Clear beats clever
- Specific beats "streamline / optimize / innovative"
- Benefits in their language
- One idea per section
- No em dashes. No AI vocabulary. No exclamation points.
- Honest. Fabricated testimonials are a fireable miss.

## Above the fold

Headline = the one promise. Subhead = specificity. CTA = verb + what they get.

Weak: Submit, Learn More, Get Started
Better: See the audit, Start the trial, Get the cut

Give 3 headline options with one-line why.

## Page bones

Proof → problem → outcome → how it works → objections → CTA again.

Landing page: one message, one CTA, match the ad if there is one.

## Venture

| Venture | Sound |
|---|---|
| Any project | Register comes from `profile`. Read it before writing a line. |
| Client | Their words. |

After the copy is in the page, `browse` it. Copy you haven't seen in layout is a draft.

From ronnnerr/norstack, MIT.

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