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seo-aeo-best-practices

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines…

Skill by sanity-ioOfficial

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Works with Claude Code, Claude apps, Codex, Cursor, Gemini CLI, GitHub Copilot, VS Code, OpenCode, Goose, Windsurf. Read the repository before you give any tool access to your data.

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About

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

Use cases: data, writing, marketing

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Permissions

What this skill can do and what it asks for, from its SKILL.md. Checked Oct 25, 2026.

Tools
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Network hosts it talks to 1

  • codeload.github.com · found in install command

Files it touches

  • ~/.claude/skills/seo-aeo-best-practices

What's inside

Skill name
seo-aeo-best-practices
Description
SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
License
MIT
Instructions
34 lines in SKILL.md · view on GitHub

Files (5)

  • SKILL.md
  • aeo-considerations.md · references/
  • eeat-principles.md · references/
  • structured-data.md · references/
  • technical-seo.md · references/

SKILL.md (first lines)

# SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

## When to Apply

Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles

## Core Concepts

### SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).

### AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.

### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.

## References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
- `references/eeat-principles.md` — EEAT implementation and author schema
- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)

From sanity-io/agent-toolkit, MIT.

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Forks
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Open issues
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Contributors
21
Last commit (this folder)
Apr 7, 2026 (6 months ago)

From GitHub (fetched Oct 24, 2026).

Details

License
MIT
First seen
Oct 24, 2026
Last checked
Oct 24, 2026

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seo-aeo-best-practices skill. Agent Mart. https://agentmart.dev/skills/sanity-io-seo-aeo-best-practices (last updated 2026-10-24)