routr-marketing

Files (2)

• SKILL.md
• boundaries.md · references/

SKILL.md (first lines)

# routr-marketing

**Goal:** copy and SEO that converts.

## When to activate

- Landing copy, SEO, meta tags, ads, CRO
- App Store listing, blog post, growth content

## Do not activate

- Building the landing page UI → `routr-frontend`

## Iron law

**Never write copy before audience and positioning are defined.**

## 0. Bootstrap

See `routr-catalog/references/skill-registry.md`:

| Skill | When |
|-------|------|
| `seo-audit` | Technical + programmatic SEO (templated pages at scale) |
| `copywriting` | Headlines, CTAs, paid-ad creative |
| `ai-seo` | AI search visibility |
| `aso` | App store listings |

```bash
npx skills add coreyhaines31/marketingskills -g --all -y --copy
```

## 1. Goal routing

| Goal | Lead skill |
|------|------------|
| Rankings | `seo-audit` |
| Landing copy | `copywriting` + `routr-frontend` |
| App store | `aso` |
| LLM citations | `ai-seo` |
| Promo or launch video | positioning here, then `routr-video` |

## 2. Ship with product

Page UI → `routr-frontend` after copy approved. Mobile store → `routr-mobile` + `aso`.

## Output format

```markdown
## Marketing report
**Deliverable:** copy / SEO audit / ASO listing
**Audience & positioning stated:** yes/no
**Handoff:** routr-frontend for UI / routr-deploy to ship
```

## Handoff

- Promo, launch, or explainer video → `routr-video` (hand over audience, positioning, and channel; it owns beats, aspect, and captions)
- Implement site → `routr-frontend`
- Deploy/optimize → `routr-deploy`
- Tracking bug → `routr-debug`

## References

- [boundaries](./references/boundaries.md)

## Anti-patterns

- Keyword stuffing without user value
- Copy before audience and positioning context is defined

From TeckTinkerere/ROUTR, MIT.

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