gtm

Files (2)

• SKILL.md
• contract.md · references/

SKILL.md (first lines)

# Go-to-market

Satisfy a `commercial_strategy` responsibility by producing `gtm_plan`.

## Inputs

Require the offer/product change, target segment, launch/commercial objective, and evidence/currentness boundary. Prefer strategy, ICP/persona, market analysis, pricing, customer research, channel performance, budget/constraint, and launch-readiness evidence when available.

## Procedure

1. Read [references/contract.md](references/contract.md).
2. Bind the offer, segment, objective, evidence window, constraints, and any ratified commitments before planning tactics.
3. Inventory positioning/customer/market/channel evidence and separate observed claims from inference and hypotheses.
4. Draft positioning claims whose strength matches the evidence actually available.
5. Select a bounded set of channels and explain the evidence or hypothesis behind each; do not fabricate reach or conversion history.
6. Derive audience-specific messages from declared claims rather than inventing customer proof points.
7. Define proposed actions/timing, success metrics, guardrails, and contingencies. Unknown baselines stay unknown and targets remain proposals unless supplied as ratified commitments.
8. Mark externally consequential actions as planned only; sending, publishing, ad spend, outreach, price changes, or campaign activation require separate authority.
9. Preserve unresolved channel, message, budget, positioning, timing, and measurement uncertainty.
10. Stop when further analysis would not change the bounded plan or when required evidence/authority is unavailable.
11. Return `gtm_plan` and control.

## Boundary

`GTM plan != campaign execution`, `target != observed result`, `message != proven resonance`, `channel recommendation != budget authorization`, `timeline proposal != commitment`, and `artifact valid != market success`.

From ThorStarlord/sensemaking-skills, MIT.

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