marketkit-to-campaign

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• SKILL.md

SKILL.md (first lines)

# To Campaign

Turn a marketing idea into a campaign plan: what to say, where to say it, and when.

1. Read the idea. Identify the product, the audience, the core message, and the voice. If the voice is absent, draft a one-paragraph voice brief from the idea and mark it for the user to confirm.
2. Choose the channels. Default to X, LinkedIn, Instagram, and email. Drop a channel that does not fit the audience; add one that does.
3. Set the cadence. Decide how many posts per channel and the spacing between them. A launch is a burst; an ongoing campaign is a rhythm.
4. Distill the key messages. Reduce the idea to three messages that every asset must serve. If the idea cannot be reduced to three, it is not focused enough.
5. Scope the asset set. Walk the [asset inventory](../references/asset-inventory.md) for the chosen channels and list every asset the campaign needs — organic, paid, identity, email, and share. Mark which are in scope and which are explicitly out. An asset scoped in the plan is a promise; one left unlisted will be discovered missing at publish time.
6. Write the plan: channels, cadence, key messages, asset scope, and the voice brief. Present it for approval before generating any asset.

A plan is a contract, not a draft. Do not generate assets until the plan is approved.

Record this output in `docs/plans/` using the [doc system](../../plan-mode/references/doc-system.md).

From brianrabil/skills, MIT.

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