Your buyersare alreadysearching
Plant managers and procurement leads now type the part, the spec and the city into Google or ChatGPT before they call anyone. We map your catalog to those searches, build the pages that answer them, and catch every RFQ that comes in.
The results are public
These aren't our clients. They're results published by Gushwork, another search provider, for its own industrial clients.
The approach
Catalog → buyer queries
Every product line, spec and application mapped to the searches plant managers and buyers actually type, including part numbers and cities.
Pages that answer them
Product, application and location pages written for Google and for ChatGPT, Perplexity and Gemini to read, trust and cite.
RFQ-ready website
Quote forms, click-to-call and spec downloads on every page, tracked so you see which page produced which lead.
Pipeline capture
Inbound leads routed into a CRM your sales team will actually use, so no RFQ sits unanswered in a shared inbox.
The first 90 days
Teardown (week 1–2)
We audit your site, rankings and AI-answer visibility, then map your catalog to buyer searches and pick the first 20 pages to build.
First build (weeks 3–6)
The first 20 product and application pages go live with RFQ capture and tracking.
Measure (weeks 7–12)
We report rankings, AI citations and leads by page, then double down on the product lines that pull.
Compound (month 4+)
More of the catalog goes live every month. Search traffic compounds; trade-show spend doesn't.
The same approach, a different industry
Meru Trophyisn't industrial. The mechanics are identical: win the search a buyer types right before they order.
27,300 clicks and 2.3M impressions in 16 months, with page-one rankings for "trophy shop in bengaluru".
Read the case study →Is this a fit?
Good fit
- You make or distribute industrial products with a real catalog
- Most new business still comes from referrals, reps or trade shows
- Your sales team can handle more RFQs than it gets today
Not a fit
- You need leads this week and can't wait a quarter
- You sell one product to a handful of named accounts
- Nobody on your team can respond to an inbound RFQ within a day
Questions
Not as a published case yet. Our published search result is Meru Trophy, a local commerce business that went from near-zero to 27,300 Google clicks in 16 months by winning buyer-intent searches. The mechanics for a manufacturer or distributor are the same: map the catalog to what buyers type, then build the page that answers it. That's why we agree a number and a deadline with you up front.
Published industrial cases from other providers show first inbound leads in anywhere from 12 to 75 days. Speed depends on your catalog, your domain's history and how specific your buyers' searches are. We set a realistic target in the teardown, not before.
Not overnight. It adds a channel that keeps working between shows and doesn't need a rep to start the conversation. Most teams keep their best shows and drop the rest once search leads are steady.
No. We start with the product lines that carry margin and search demand, and group the long tail by application and spec so it's covered without thin pages.
A one-time strategy and audit is $1,000. Done-for-you execution runs $3,000–$4,000 a month, depending on how much of the catalog we build each month.
Put your catalog to work
A few lines on what you're building and where growth is stuck is enough. One of the founders reads every message and replies within one working day.