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Chalk Labs / AI SEO
AI SEO from Rahil Jain and Chalk Labs

Be found on Google. Be recommended by AI assistants.

Practical, honest AI SEO help: we find the questions your buyers ask, publish pages that answer them, and measure what you win.

Get a free AI visibility proposalBook a 30-minute callDownload the AI SEO deck (PDF)

Free and with no obligation. We do not guarantee rankings or citations.

Led by Rahil Jain, co-founder of Chalk Labs. Former Goldman Sachs engineer and published researcher.

Start here

Choose the kind of answer you need. Every page opens with a short answer, then gives the detail and links to its sources.

42 pagesWhat is…

Plain-English definitions of AI SEO terms, with the technical depth one click away.

66 pagesHow-to guides

Step-by-step guides you can follow today, with copy-ready templates.

53 pagesComparisons

Side-by-side decisions with a short quiz to help you choose.

35 pagesBusiness impact

What AI search changes for leads, cost, trust and growth, with the evidence.

60 pagesIndustries

Why AI SEO matters in your industry, what your buyers ask, and what to publish first.

45 pagesRegions

How AI search differs by market: languages, platforms, rules and local tactics.

How AI search decides what to cite

When you ask an AI assistant a question, it often runs several web searches before it writes an answer. It tends to cite the pages that answer those searches clearly.

  1. Find the real questions

    We list the questions your buyers ask and the searches an AI runs to answer them. This is called query fan-out.

  2. Publish pages that answer them

    Each question gets its own page. The answer comes first, the sources are linked, and the author is named so readers can check who wrote it.

  3. Measure citations and leads

    We track rankings, AI citations and enquiries. Then we improve the pages that are not working.

Free tools

Free to use. Start with the proposal generator if you want a plan written for your company.

Free toolAI SEO Proposal Generator

Enter a company and website. Get a researched, customised proposal you can save as a PDF.

Free toolAI Crawler Checker

See whether ChatGPT, Perplexity, Claude and Google's AI bots can read your site.

Free toolQuery Fan-Out Explorer

Type a prompt. See the web searches an AI model runs to answer it.

Free toolllms.txt Generator

Build a clean llms.txt file for your site in two minutes.

Free toolSchema Generator

Generate FAQ, HowTo, Article, Organization and Person JSON-LD.

Free toolAI SEO ROI Calculator

Model leads, deals and revenue from AI and search visits with your own numbers.

Free toolAI Readiness Score

A 20-question check of how ready your site is to be cited by AI.

Free toolAnswer Block Checker

Paste an intro. See whether it leads with the answer and reads quotable.

Free toolAI Prompt List Builder

Turn your brand and category into 30 to 50 prompts to track every month, as a ready-to-use CSV.

Free toolGA4 AI Traffic Setup

Get the channel rules and steps to see ChatGPT, Perplexity, Gemini and Claude visits in GA4.

Free toolAI 404 Redirect Builder

Match the broken URLs AI assistants send people to with your real pages, and get 301 rules.

Results we can show

These are Chalk Labs' own search results. Results depend on your market, your competition and your starting point, so they are not a forecast for your site.

Local commerce · Bengaluru, IN

Meru Trophy

From invisible to 27,300 Google clicks in 16 months

  • 27.3k
    Clicks in 16 months
  • 2.3M
    Search impressions
  • 6.9
    Average position
Personal brand · Global

shilikajain.com

A brand-new site ranking #1 for its niche within a month

  • #1
    "Fractional PR manager crypto"
  • 8.5k
    Impressions in 3 months
  • 1 mo
    Launch to #1

For context only: industrial cases published by another provider, Gushwork (not Chalk Labs clients), report a first inbound lead between 12 and 75 days, and we explain what that evidence does and does not show.

Who is behind this

Rahil Jain

Rahil Jain is an AI SEO (answer engine and generative engine optimisation) consultant and co-founder of Chalk Labs.

LinkedIn · Method and credentials

  • Co-founder of Chalk Labs, a Web3 and AI growth agency, where he runs product and growth engineering.
  • Former Goldman Sachs engineer and published researcher.
  • Builds the systems behind the marketing: MVPs, CRMs, AI agents and growth infrastructure.
  • Runs Chalk Labs' AI SEO programme: query research, answer pages, technical readiness and AI-visibility measurement.

Pricing

Three plans in US dollars: a one-time strategy you run yourself, or two monthly plans where we do the work. A free proposal shows which one fits your company.

Strategic Consulting

$1,000one-time

We hand you the plan. You execute.

Strategic Execution

$3,000per month

Everything in Consulting, and we do the work.

Deep Execution

$4,000per month

Everything in Execution, scaled up.

  • Strategic Consulting is a one-time fee. Strategic Execution and Deep Execution run as a three-month programme with monthly pre-payment; each month has a clear deliverable and builds on the last.
  • On the monthly plans, you can pause or stop at the end of any month with no further pre-payment owed.
  • We commit to the work and report every result. We do not guarantee rankings, citations or lead counts, because search engines and AI models are third parties.

Questions people ask

What is AI SEO?

AI SEO is the work of making your site easy for search engines and AI assistants to find, understand and cite. It covers classic Google results and the written answers from tools such as ChatGPT, Perplexity and Gemini. You can read the full definition in What is AI SEO?.

How is AI SEO different from normal SEO?

Normal SEO tries to rank a page for a keyword. AI SEO still needs that, and also tries to get your brand named inside a written answer. That means a short, direct answer at the top of each page, clear sources and a named author. It also means many narrow pages, because an AI assistant often runs several small searches to answer one question.

Can anyone guarantee that ChatGPT will recommend my business?

No. Search engines and AI models are run by third parties and they change often. We do not guarantee rankings, citations or lead counts. What we do is show our work, report every result, and focus on the questions your buyers really ask.

How long does it take to see results?

It depends on your market, your competition and where you start. As context only, industrial cases published by another provider, Gushwork, report a first inbound lead between 12 and 75 days. Those are not Chalk Labs clients. Here is what that evidence does and does not show.

What does it cost?

There are three plans: Strategic Consulting at $1,000 one-time, Strategic Execution at $3,000 a month, and Deep Execution at $4,000 a month. Prices are in US dollars. The two monthly plans run as a three-month programme with monthly pre-payment, and you can pause or stop at the end of any month. See the proposal.

Who is Rahil Jain, and why trust this advice?

Rahil Jain is a co-founder of Chalk Labs and runs its AI SEO programme. He is a former Goldman Sachs engineer and a published researcher. Chalk Labs sells AI SEO, so we have a stake in this topic. Every statistic on this site links to its source, and we say where the evidence is thin. About Rahil Jain.