A CRM SHAPED LIKEYOUR PIPELINE.
Custom CRMs built around your actual sales motion — token communities, B2B pipelines, investor relations — not the other way around.
If your pipeline lives in one system of record, revenue stops leaking through cracks.
YOU GET.
Your motion, modeled
Token communities, B2B pipeline, investor relations — the schema matches how you actually sell.
Migrations included
Spreadsheets, Notion, that half-abandoned HubSpot — imported and deduped.
Automations
Enrichment, scoring, follow-up nudges — the busywork runs itself.
Views your team uses
Interfaces built for the people who work the deals, not for the demo.
THE SEQUENCE.
Same machine, tuned for this job.
Motion mapping
We shadow how deals actually move — including the steps that live in someone's head.
Schema & build
Objects, stages and automations modeled on reality, built on a stack you own.
Data in, team on
Migration, training, and the first week of real usage supervised.
Iterate on usage
What the team routes around gets rebuilt until nothing leaks.
IS THIS FOR YOU?
GOOD FIT ✓
- Off-the-shelf CRMs keep fighting your process
- Revenue leaking between tools and tabs
- A sales motion that's actually unusual
NOT A FIT ✕
- Standard SaaS pipeline (just use Attio/HubSpot)
- No one internally owns revenue ops
- CRM as procrastination from selling
GOOD QUESTIONS.
If your motion is standard, don't go custom — we'll tell you that on the call. Custom wins when your motion isn't: token holder tiers, KOL relationships, investor pipelines, community-led sales. Bending a rigid CRM to those costs more than building the right one.
Next.js and Supabase with your data in your own Postgres — no per-seat ransom, no lock-in. AI-native features (enrichment, scoring, drafting) come standard because the stack makes them cheap.
A focused v1 in 3–6 weeks: motion mapping, build, migration, training. Then we iterate on what your team actually does, not what they said they'd do.
RUN CRM SYSTEMS ON YOUR PROJECT.
Tell us what you're building and what growth problem keeps you up at night. A founder — not a form-bot — replies within 24 hours with the first experiment we'd run.