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PIPELINE AS AFUNCTION.

AI-personalised cold email, X and LinkedIn sequences with enriched targeting, deliverability engineering and CRM sync — booked calls, not vanity opens.

Pipeline as infrastructureFrom $3k/month · infrastructure + sequences + optimization
THE BET WE'RE MAKING

If outreach is personalised by AI at scale, pipeline becomes a function, not luck.

WHAT COMES OUT OF THE MACHINE

YOU GET.

Deliverability infrastructure

Domains, warmup, rotation — engineered so your emails land in inboxes.

AI personalisation at scale

First lines written from real signals — funding, hiring, tech stack — not {first_name}.

Multi-channel sequences

Email, X and LinkedIn choreographed, not blasted.

CRM sync & booked calls

Replies triaged, meetings booked, everything logged in your system of record.

HOW IT RUNS

THE SEQUENCE.

Same machine, tuned for this job.

ICP & data build

Who exactly buys, enriched from sources that go deeper than a ZoomInfo export.

Infrastructure setup

Sending domains, warmup, monitoring — the unsexy layer that decides everything.

Sequence engineering

Copy tested as hypotheses: angle, proof, ask — iterated weekly.

Reply-to-revenue

Positive replies routed to your calendar within minutes, learnings back into targeting.

AN HONEST FILTER

IS THIS FOR YOU?

GOOD FIT ✓

  • ACV above ~$3k so outbound math works
  • A clear ICP (or data to find one)
  • Sales capacity to take the booked calls

NOT A FIT ✕

  • Sub-$500 self-serve products
  • No one to answer the replies
  • Spray-and-pray volume fantasies
ASKED EVERY WEEK

GOOD QUESTIONS.

An SDR costs $60k+/year and sends 40 emails a day. This system sends hundreds of genuinely personalised touches daily, never churns, and gets smarter every week. Most clients pair it with a closer instead of an SDR team.

Bad AI personalisation does. Ours writes from concrete signals — a funding round, a job post, a stack choice — the same things a good SDR would reference, just researched at scale. Reply rates are the referee.

Infrastructure warmup takes 2–3 weeks (skipping it torches your domain). First booked calls typically arrive in week 4–6, with the system hitting stride by month two.

FREE TEARDOWN ✦ PLAN IN 48 HOURS

RUN OUTREACH AUTOMATION ON YOUR PROJECT.

Tell us what you're building and what growth problem keeps you up at night. A founder — not a form-bot — replies within 24 hours with the first experiment we'd run.

FILED DIRECTLY TO BOTH FOUNDERS