Chalk Labs

Outreach that booksreal sales calls

AI-personalised cold email, X and LinkedIn sequences with enriched targeting, deliverability engineering and CRM sync, booked calls, not vanity opens.

Pipeline as infrastructureFrom $3k/month · infrastructure + sequences + optimization
The goal

If outreach is personalised by AI at scale, pipeline becomes a function, not luck.

Deliverables

What you get

Deliverability infrastructure

Domains, warmup, rotation, engineered so your emails land in inboxes.

AI personalisation at scale

First lines written from real signals, funding, hiring, tech stack, not {first_name}.

Multi-channel sequences

Email, X and LinkedIn choreographed, not blasted.

CRM sync & booked calls

Replies triaged, meetings booked, everything logged in your system of record.

Process

How it works

The same process we use on every account, adapted to this service.

ICP & data build

Who exactly buys, enriched from sources that go deeper than a ZoomInfo export.

Infrastructure setup

Sending domains, warmup, monitoring, the unsexy layer that decides everything.

Sequence engineering

Copy tested as hypotheses: angle, proof, ask, iterated weekly.

Reply-to-revenue

Positive replies routed to your calendar within minutes, learnings back into targeting.

Fit

Is this a fit?

Good fit

  • ACV above ~$3k so outbound math works
  • A clear ICP (or data to find one)
  • Sales capacity to take the booked calls

Not a fit

  • Sub-$500 self-serve products
  • No one to answer the replies
  • Spray-and-pray volume fantasies
FAQ

Questions

An SDR costs $60k+/year and sends 40 emails a day. This system sends hundreds of genuinely personalised touches daily, never churns, and gets smarter every week. Most clients pair it with a closer instead of an SDR team.

Bad AI personalisation does. Ours writes from concrete signals, a funding round, a job post, a stack choice, the same things a good SDR would reference, just researched at scale. Reply rates are the referee.

Infrastructure warmup takes 2–3 weeks (skipping it torches your domain). First booked calls typically arrive in week 4–6, with the system hitting stride by month two.

Contact

Talk to us about outreach automation

A few lines on what you're building and where growth is stuck is enough. One of the founders reads every message and replies within one working day.

Goes straight to both founders.