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Free tools

Free AI SEO tools

Check your site, plan your pages and estimate the return. Every tool here is free to use.

Built by Rahil Jain, founder of Chalk Labs. Each tool says plainly what it cannot tell you.

  • AI SEO Proposal Generator

    Enter a company and website. Get a researched, customised proposal you can save as a PDF.

    Who it is for: Owners and marketing leads who want to see what an AI SEO plan for their company could look like.

  • AI Crawler Checker

    See whether ChatGPT, Perplexity, Claude and Google's AI bots can read your site.

    Who it is for: Site owners and developers who want to know whether AI bots can read their pages.

  • Query Fan-Out Explorer

    Type a prompt. See the web searches an AI model runs to answer it.

    Who it is for: Marketers and writers who want to see the searches an AI runs, so they can plan pages that answer them.

  • llms.txt Generator

    Build a clean llms.txt file for your site in two minutes.

    Who it is for: Site owners and developers who want to publish an llms.txt file without writing it by hand.

  • Schema Generator

    Generate FAQ, HowTo, Article, Organization and Person JSON-LD.

    Who it is for: Marketers and developers who need valid JSON-LD without writing it by hand.

  • AI SEO ROI Calculator

    Model leads, deals and revenue from AI and search visits with your own numbers.

    Who it is for: Founders and marketing leads who want to estimate leads and revenue before they commit a budget.

  • AI Readiness Score

    A 20-question check of how ready your site is to be cited by AI.

    Who it is for: Anyone who wants a quick checklist view of how ready their site is to be cited by AI.

  • Answer Block Checker

    Paste an intro. See whether it leads with the answer and reads quotable.

    Who it is for: Writers and editors who want the opening of a page to give a direct, quotable answer.

  • AI Prompt List Builder

    Turn your brand and category into 30 to 50 prompts to track every month, as a ready-to-use CSV.

    Who it is for: Anyone working on AI SEO for their own site.

  • GA4 AI Traffic Setup

    Get the channel rules and steps to see ChatGPT, Perplexity, Gemini and Claude visits in GA4.

    Who it is for: Anyone working on AI SEO for their own site.

  • AI 404 Redirect Builder

    Match the broken URLs AI assistants send people to with your real pages, and get 301 rules.

    Who it is for: Anyone working on AI SEO for their own site.