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Chalk Labs / AI SEO
Free tool

AI Readiness Score

Twenty questions in five groups give you one score out of 100. It shows how ready your site is to be found and cited by AI search, and which five fixes to start with.

Optional: check my site automatically

We read your home page, robots.txt and sitemap once, and fill in the answers we can verify. Those answers get a Checked label, and you can change any of them.

Public websites only. We look at your home page, not every page.

Crawl access

Can AI search bots reach your pages at all?

1Does your robots.txt let AI search bots in? These include OAI-SearchBot, PerplexityBot and Claude-SearchBot.

Why it matters. A blocked search bot cannot read your pages, so that product cannot cite them. Training bots such as GPTBot are a separate choice.

Weight 3 of 3Guide: Allow AI crawlers in robots.txt
2Is your CDN or firewall free of rules that block AI bots?

Why it matters. A firewall can turn bots away even when robots.txt welcomes them. Some security tools block AI crawlers by default.

Weight 3 of 3Guide: Check if AI bots can crawl your site
3Do you have an XML sitemap that lists your main pages?

Why it matters. Search engines use it to find new and updated pages, and several AI tools draw on their indexes.

Weight 2 of 3Guide: llms.txt vs robots.txt vs sitemap.xml
4Are your important pages free of a noindex tag?

Why it matters. A page marked noindex is kept out of search indexes, so the AI features that rely on those indexes cannot show it.

Weight 3 of 3Guide: Run an AI SEO audit yourself

Rendering and speed

Can they read and load what they find?

5Can a bot read your main content without running JavaScript?

Why it matters. Many AI crawlers read only the raw HTML. Text that appears after scripts run may be invisible to them.

Weight 3 of 3Guide: Make your site server-side rendered
6Do your key pages load fast? Google calls 2.5 seconds or less to show the main content good.

Why it matters. Bots that fetch pages live can give up on slow ones, and slow pages tend to be crawled less often.

Weight 2 of 3Guide: Speed up your site for AI crawlers
7Does each page have one clean, stable URL, with old addresses redirecting to it?

Why it matters. Each address counts as its own page. Duplicates split your signals, and dead links lose visits and citations.

Weight 1 of 3Guide: Redirect old and wrong URLs with 301s
8Do your pages read and work well on a phone?

Why it matters. Google indexes the mobile version of a page, and its AI features draw on that index.

Weight 2 of 3Guide: Run an AI SEO audit yourself

Content

Is your writing easy to find, lift and quote?

9Do your key pages open with a direct answer to the question they cover?

Why it matters. AI tools lift short passages that stand on their own. A clear answer in the first lines is easy to quote.

Weight 3 of 3Guide: Write answer-first introductions
10Does each section cover one idea under a clear heading?

Why it matters. AI systems pull pieces of a page, not the whole page. A clear section still makes sense on its own.

Weight 2 of 3Guide: Write content AI engines quote
11Do your key pages answer likely follow-up questions in a short FAQ?

Why it matters. People ask AI tools in questions. Plain question and answer pairs match how they ask.

Weight 2 of 3Guide: Add FAQ schema
12Do your top pages show an updated date, and were they reviewed in the last 12 months?

Why it matters. AI tools often prefer recent sources, and a visible date helps readers judge how current a page is.

Weight 2 of 3Guide: Refresh old content for AI search

Entity and trust

Is it clear who you are, and do others back it up?

13Do your articles name a real author with a short bio?

Why it matters. Google's quality guidance looks at who wrote a page and why they can be trusted. That idea is called E-E-A-T.

Weight 2 of 3Guide: Write author bios that build trust
14Does your site use Organization or Person schema (JSON-LD)?

Why it matters. It states who you are in a form machines can read, so they can match your pages to the right company or person.

Weight 2 of 3Guide: Add Organization and Person schema
15Do your name, description and key facts match on your site, LinkedIn, Google Business Profile and other listings?

Why it matters. When sources disagree, an AI answer can get you wrong or leave you out.

Weight 3 of 3Guide: Fix wrong information AI says about your brand
16Do independent sites mention, review or link to your brand?

Why it matters. AI tools lean on what others say about you, not only on what you say about yourself.

Weight 3 of 3Guide: Earn brand mentions with digital PR

Measurement

Can you see what AI search is doing for you?

17Do you track visits from AI tools such as ChatGPT, Perplexity and Gemini in your analytics?

Why it matters. Without this, AI visits hide inside direct or referral traffic, and you cannot see what works.

Weight 2 of 3Guide: Track AI search traffic in GA4
18Do you keep a list of buyer prompts and check them every month?

Why it matters. AI answers change. A fixed list shows whether your brand appears more or less often over time.

Weight 2 of 3Guide: Build a prompt list for tracking
19Do your forms ask new leads how they heard about you?

Why it matters. Some buyers research in an AI tool, then arrive by search or direct. Analytics miss that. Asking catches it.

Weight 1 of 3Guide: Set up self-reported attribution
20Do you monitor AI bot visits in your server logs or a bot report?

Why it matters. Logs show which AI bots fetch which pages, and whether they hit errors.

Weight 1 of 3Guide: Monitor AI bot activity in server logs

Your next five fixes

Ordered by weight, then by group. Start at the top.

Answer the questions above and your five most useful fixes will appear here.

How the score works: weights and bands

Each answer earns points: Yes is 1, Partly is 0.5, and No, Not sure or unanswered is 0. Each question has a weight from 1 to 3. Your score is the weighted points as a share of the total weight of 44, out of 100.

  • Weight 3. Can stop AI tools finding or trusting you at all, or is a main driver of whether you are cited.
  • Weight 2. Clearly helps, but is rarely the only thing in the way.
  • Weight 1. Helps at the edges, or helps you measure what is happening.

The weights are our judgement of how much each item affects whether AI tools can reach, understand and trust a page. They are not measured effects, and other experts may weigh them differently. This is a self-assessment, not a ranking prediction.

CheckWeight
Crawl access
1. robots.txt allows AI search bots3
2. CDN or firewall lets AI bots through3
3. XML sitemap2
4. Important pages are not noindex3
Rendering and speed
5. Key content is in the raw HTML3
6. Fast page loads2
7. Clean, stable URLs1
8. Mobile friendly2
Content
9. Answer-first intros3
10. One idea per section2
11. FAQ sections2
12. Fresh dates on top pages2
Entity and trust
13. Named authors with bios2
14. Organization or Person schema2
15. Consistent facts across profiles3
16. Third-party mentions3
Measurement
17. AI referrals tracked in analytics2
18. Prompt list tracked monthly2
19. Self-reported attribution1
20. Server-log or bot monitoring1

Bands. 0 to 39: Not ready yet. 40 to 64: Getting there. 65 to 84: Solid. 85 to 100: Strong. The band appears once you have answered all 20 questions.

How it works

  • Answer 20 questions in five groups: crawl access, rendering and speed, content, entity and trust, and measurement. Pick Yes, Partly, No or Not sure.
  • Each question has a weight from 1 to 3. Yes earns the full weight, Partly earns half, and No or Not sure earns none. Your score is your points as a share of the total, out of 100.
  • Optional: enter your website and we read your home page, robots.txt and sitemap once, then fill in the answers we can verify. Those answers carry a Checked label and you can change them. For a full bot-by-bot view, use the AI Crawler Checker.
  • You get a score for each group, an overall band, and your next five fixes in order of weight. Each fix links to a step-by-step guide.
  • Your answers stay in your own browser so you can come back to them. The only thing sent to our server is the website address, if you use the site check.

What it cannot tell you

  • It is a self-assessment. The score reflects your answers, and an answer can be wrong if you are unsure. Not sure scores 0 until you check.
  • It does not predict rankings, citations or leads. A high score means fewer known blockers. It does not mean AI tools will cite you, and we do not guarantee that they will.
  • The weights are our judgement of how much each item matters. They are not measured effects, and other experts may weigh them differently.
  • The site check reads only your home page, robots.txt and sitemap. It cannot see your firewall, your other pages, your page speed or what AI tools say about you today. To test that, try real prompts, as in How to audit your brand in AI search.

Questions

What does the AI Readiness Score measure?

It counts the known blockers and helpers you have in place across five areas: whether AI bots can reach your pages, whether they can read and load them, whether your content is easy to quote, whether your brand is clear and trusted, and whether you can measure AI traffic. It is a checklist score, not a ranking.

Does a high score mean AI tools will cite me?

No. A high score means fewer known obstacles. Whether you are cited also depends on your market, your competitors and whether your pages answer what people ask. We do not guarantee citations, rankings or leads.

What does the automatic site check read?

It requests your home page, your robots.txt and your sitemap once, then fills in up to five answers: whether robots.txt blocks AI search bots, whether a sitemap exists, whether the home page has a noindex tag, whether the main text is in the raw HTML, and whether Organization or Person markup is present. It only looks at the home page, so treat a Checked answer as a starting point.

Where are my answers stored?

In your own browser, using local storage, so you can come back to them. They are not sent anywhere. If you use the site check, the website address you type is sent to our server so it can fetch your pages. Start over, or clearing your browser data, removes your answers.

My score is low. Where do I start?

Start with the first item in Your next five fixes. The list is ordered by weight, so the items most likely to block AI tools come first. Fix them, answer again, and compare your group scores. If you would rather have it handled, you can request a free proposal or book a call with Rahil.

Built by

Rahil Jain

Rahil built this tool for the same method Chalk Labs uses on client work. It is free, and it is not a sales funnel: nothing here requires an email.

LinkedIn · Method and credentials

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